The
Direct Action Company, Inc. began in 1983 with a single product called
Direct Action. It was based on a “new” feed technology called chelation,
where a mineral is wrapped with an enzyme to naturally enhance the
utilization of the mineral. Today, biotechnology in the feed business
has gone from an obscure area of research to become an industry in its
own right. We have been able to take advantage of the latest research
and technology to give our customers products that will enhance the
performance of their horses whether they are working in the fields or
showing in the ring.
